READY? SET? BUILD!! Here is your opportunity to construct your home and enjoy some peaceful country living in the partially secluded Florence, TX. This quaint town is tucked away in Bell County, but full of down-home charm with an attractive marketplace, soothing vineyard, and local eateries! Find out why this hidden gem is just right for you to call it your new home! Contact your favorite real estate agent and put together the deal that will make this land your new homesite!
Beautiful 8.92 acres of cleared land in Florence, Texas, this enchanting parcel of land offers the perfect blend of tranquility and convenience. This property presents an ideal canvas for your rural dreams. Centrally located yet tucked away from the hustle and bustle. Property sits just outside City Limits ETJ. Little to no restrictions, currently 8.92 Acres on record but seller willing to sell more if needed to claim Agg exempt @ $30,000 per acre. Electricity on property, water available through shared with seller, Septic needed. Please Note: address 840 CR 226 is the property next, owned by same owner. there is NO number assigned to this parcel.
Don't miss out on these 7.62 acres situated outside city limits while still being close to Florence Downtown, and approximately one mile to Hwy 195 connecting to Killeen going north, or Georgetown and I-35 south to Austin. Mobile homes are allowed or build your dream home, have your cattle or horses and enjoy farm living with little restrictions. Seller Financing is available with a minimum of 20% down, Interest and other terms negotiable 10 years max. Buyer and buyer’s agent to perform own due diligence regarding restrictions, land’s best use, zoning and utilities
Build your dream home on this stunning 2.16-acre lot where space, privacy, and possibility come together beautifully. This mostly level lot offers the perfect balance of open land and mature trees, creating a natural buffer and a picturesque backdrop for your future build. Thoughtfully laid out and easy to work with, the property provides ample room to design a custom home that fits your lifestyle—whether that includes a massive workshop, a resort-style pool, a guest house, or expansive outdoor living and entertaining areas. Ideally located for both comfort and convenience, this property offers quick access to TX-195 and I-35, making daily commutes and weekend travel effortless while still allowing you to enjoy the peace and quiet of country-style living. Adding to its long-term appeal is a low 1.53% tax rate, keeping ownership costs manageable. Opportunities like this—offering privacy, accessibility, and flexibility—are increasingly hard to find, making this an exceptional place to build now or hold for the future.
Build your dream home on this stunning 2.16-acre lot where space, privacy, and possibility come together beautifully. This mostly level lot offers the perfect balance of open land and mature trees, creating a natural buffer and a picturesque backdrop for your future build. Thoughtfully laid out and easy to work with, the property provides ample room to design a custom home that fits your lifestyle—whether that includes a massive workshop, a resort-style pool, a guest house, or expansive outdoor living and entertaining areas. Ideally located for both comfort and convenience, this property offers quick access to TX-195 and I-35, making daily commutes and weekend travel effortless while still allowing you to enjoy the peace and quiet of country-style living. Adding to its long-term appeal is a low 1.53% tax rate, keeping ownership costs manageable. Opportunities like this—offering privacy, accessibility, and flexibility—are increasingly hard to find, making this an exceptional place to build now or hold for the future.
"Spacious Ranch Home on nearly 19 acres- A Private Retreat". This ranch style home built in 2018, sits on almost 19 acres of open land, offering privacy and space. Constructed with durable block and topped with a metal roof. Providing a unique opportunity to customize it to your liking. Whether you're looking for a private getaway, a working ranch, or room to expand, this property offers endless possibilities. Enjoy the peace and freedom of country living while being just a short drive from town. Schedule your private showing today!
10-acre commercial property with no deed restrictions off HWY 195. Features include a 40x40 workshop with an 18-ft roll-up door, currently used as an auto/mechanics shop. Flexible zoning and unrestricted use make this a great opportunity for business expansion, storage units, commercial development, or a private retreat. Berry Creek runs along the back of the property, adding natural appeal and potential. Endless possibilities in a prime location.
10-acre commercial property with no deed restrictions off HWY 195. Features include a 40x40 workshop with an 18-ft roll-up door, currently used as an auto/mechanics shop. Flexible zoning and unrestricted use make this a great opportunity for business expansion, storage units, commercial development, or a private retreat. Berry Creek runs along the back of the property, adding natural appeal and potential. Endless possibilities in a prime location.
If you are thinking of building a house from scratch, this is your opportunity! This beautiful vacant lot is waiting for you, so you have the freedom to completely customize the design of your dream home. Contact me for more information. Buyer to verify school, zoning, platting or any restrictions on this property. Seller financing is available.
Exceptional Opportunity: Tranquil 22.161-Acre Gentleman's Ranch.. Discover the perfect canvas for your dream estate 11-acre parcel of land, just outside of Georgetown. Enjoy the benefits of agricultural exemption, ensuring low taxes and endless possibilities for your future home in Florence Texas ! Create your own private oasis or develop a family retreat. Benefit from essential amenities with a 6” City of Georgetown utilities line along CR 228, and PEC electricity for your future plans. A wet weather creek is along one property line , enhancing the natural beauty while offering a serene backdrop for leisure or outdoor activities. Seller-imposed deed restrictions maintain the charm of the area, ensuring no mobile homes or off-site structures are placed on the property. Whether you envision a tranquil ranch, a vibrant garden, or simply a peaceful retreat, this prime piece of land is ready for your vision. Schedule your visit today and unlock the potential of this property!
Exceptional Opportunity: Tranquil 11-Acre Gentleman's Ranch.. Discover the perfect canvas for your dream estate 11-acre parcel of land, just outside of Georgetown. Enjoy the benefits of agricultural exemption, ensuring low taxes and endless possibilities for your future home in Florence Texas ! Create your own private oasis or develop a family retreat. Potential Benefit from essential amenities with a 6” City of Georgetown utilities line along CR 228, and PEC electricity for your future plans. A wet weather creek is along one property line , enhancing the natural beauty while offering a serene backdrop for leisure or outdoor activities. Seller-imposed deed restrictions maintain the charm of the area, ensuring no mobile homes or off-site structures are placed on the property. Whether you envision a tranquil ranch, a vibrant garden, or simply a peaceful retreat, this prime piece of land is ready for your vision. Schedule your visit today and unlock the potential of this property!
Rose Ranch - South Tract 3 encompasses approximately 50+/- acres located in the northwestern corner of Williamson County, just outside of Florence. Held in the same family for over 50 years, the property features rolling Hill Country terrain, mature oak groves, open pastures, and a strong wet-weather creek. With ~425 feet of paved frontage on County Road 228, the land lies within an Opportunity Zone and outside any citys ETJ. Its location north of Georgetown, 22 miles south of Killeen/Fort Cavazos, and just 52 miles from downtown Austin, positions the ranch directly in the path of growth in one of Texass fastest-growing counties. The topography rises from 840 to 905 feet, offering multiple hilltops with panoramic views and prime build sites. A balanced mix of native grass pastures and wooded habitat supports abundant wildlife, including whitetail deer and turkey. A wet-weather creek meanders for nearly three-quarters of a mile along the western boundary, with limited floodplain impact and stretches of limestone bottom adding natural character. Rose Ranch - South Tract 3 benefits from proximity to utilities, with a 6" Georgetown waterline along the road (buyer to verify capacity) and the Trinity Aquifer below, where nearby wells produce 15-25 GPM. With its size, location, and natural beauty, this ranch offers exceptional potential for recreation, residential use, or long-term appreciation in the dynamic Central Texas market. Adjacent acreage is available for sale, providing flexibility for buyers seeking a larger homestead, recreational retreat, or long-term investment. See broker for details.
Rose Ranch - North Tract 2 encompasses approximately 41.4+/- acres located in the northwestern corner of Williamson County, just outside of Florence. Held in the same family for over 50 years, the property features rolling Hill Country terrain, mature oak groves, open pastures, and a strong wet-weather creek. With ~503 feet of paved frontage on County Road 228, the land lies within an Opportunity Zone and outside any citys ETJ. Its location north of Georgetown, 22 miles south of Killeen/Fort Cavazos, and just 52 miles from downtown Austin, positions the ranch directly in the path of growth in one of Texas’ fastest-growing counties. The topography rises from 830 to 890 feet, offering multiple hilltops with panoramic views and prime build sites. A balanced mix of native grass pastures and wooded habitat supports abundant wildlife, including whitetail deer and turkey. Rose Ranch - North Tract 2 benefits from proximity to utilities, with a 6" Georgetown waterline along the road (buyer to verify capacity) and the Trinity Aquifer below, where nearby wells produce 1525 GPM. With its size, location, and natural beauty, this ranch offers exceptional potential for recreation, residential use, or long-term appreciation in the dynamic Central Texas market. Adjacent acreage is available for sale, providing flexibility for buyers seeking a larger homestead, recreational retreat, or long-term investment. See broker for details.
Rose Ranch - South Tract 4 encompasses approximately 43+/- acres located in the northwestern corner of Williamson County, just outside of Florence. Held in the same family for over 50 years, the property features rolling Hill Country terrain, mature oak groves, open pastures, and a strong wet-weather creek. With ~448 feet of paved frontage on County Road 228, the land lies within an Opportunity Zone and outside any citys ETJ. Its location north of Georgetown, 22 miles south of Killeen/Fort Cavazos, and just 52 miles from downtown Austin, positions the ranch directly in the path of growth in one of Texass fastest-growing counties. The topography rises from 860 to 905 feet, offering multiple hilltops with panoramic views and prime build sites. A balanced mix of native grass pastures and wooded habitat supports abundant wildlife, including whitetail deer and turkey. A wet-weather creek meanders for nearly three-quarters of a mile along the western boundary, with limited floodplain impact and stretches of limestone bottom adding natural character. Rose Ranch - South Tract 4 benefits from proximity to utilities, with a 6" Georgetown waterline along the road (buyer to verify capacity) and the Trinity Aquifer below, where nearby wells produce 1525 GPM. With its size, location, and natural beauty, this ranch offers exceptional potential for recreation, residential use, or long-term appreciation in the dynamic Central Texas market. Adjacent acreage is available for sale, providing flexibility for buyers seeking a larger homestead, recreational retreat, or long-term investment. See broker for details.
This 2.4-acre lot on Strada Luca, in the gated community known as The Vineyard at Florence, offers an exceptional opportunity for those looking to build their dream home in a serene setting. This is the BEST lot on Strada Luca because of the abundance of huge Live Oak trees—perfect for treehouses and outdoor living spaces. Bring your own builder and enjoy stunning views of the wine grove from your second story, providing a picturesque backdrop for your custom home. Resort-style amenities await you: Infinity pool, gym, spa, full service restaurant, wine tasting, bar, event space, owner’s community room, and a hotel and Tuscan-style villas to rent. TVAF is perfectly positioned with easy connectivity to Highway 195, Georgetown, Liberty Hill, I-35 and SH-130, it’s a 45-minute drive into Austin.
Rose Ranch - North Tract 1 encompasses approximately 41.4+/- acres located in the northwestern corner of Williamson County, just outside of Florence. Held in the same family for over 50 years, the property features rolling Hill Country terrain, mature oak groves, open pastures, and a strong wet-weather creek. With ~430 feet of paved frontage on County Road 228, the land lies within an Opportunity Zone and outside any citys ETJ. Its location north of Georgetown, 22 miles south of Killeen/Fort Cavazos, and just 52 miles from downtown Austin, positions the ranch directly in the path of growth in one of Texas fastest-growing counties. The topography rises from 820 to 890 feet, offering multiple hilltops with panoramic views and prime build sites. A balanced mix of native grass pastures and wooded habitat supports abundant wildlife, including whitetail deer and turkey. Rose Ranch - North Tract 1 benefits from proximity to utilities, with a 6" Georgetown waterline along the road (buyer to verify capacity) and the Trinity Aquifer below, where nearby wells produce 15-25 GPM. With its size, location, and natural beauty, this ranch offers exceptional potential for recreation, residential use, or long-term appreciation in the dynamic Central Texas market. Adjacent acreage is available for sale, providing flexibility for buyers seeking a larger homestead, recreational retreat, or long-term investment. See broker for details.
Build your dream home in The Vineyard at Florence, a gated luxury community offering a peaceful countryside setting and resort-style amenities. Stroll through the vineyards, enjoy a wine tasting, dine at the restaurant, and take in the stunning Hill Country views — all just a short drive from Austin, Georgetown, and Salado. This spacious lot features mature trees and beautiful surroundings, ready for your custom home vision.
Experience the rare opportunity to build your dream home in The Vineyard at Florence, an exclusive, boutique community surrounded by a working winery, rolling hills, and unmatched privacy. Tucked away in a serene, gated setting, these estate lots offer sweeping views, mature trees, and direct access to the resort-style amenities of The Vineyard, including wine tastings, a Tuscan-inspired villa, spa services, and onsite workout center with infinity pool. Despite the peaceful seclusion, you’re ideally positioned near the region’s fastest-growing corridors, with easy connectivity to Highway 195, Georgetown, Liberty Hill, and the booming I-35 and SH-130 corridors. Enjoy the perfect blend of countryside luxury and convenience, close to city hubs, yet worlds away from the noise. Whether as a weekend retreat or full-time residence, this is a rare chance to secure land in one of Central Texas’ most distinctive and private communities. Live the vineyard lifestyle. Where exclusivity, natural beauty, and future growth converge.
37 acres slated for subdivision with 35 acres ajoining. Call agent for details
Saddle up the horses, rope the steers, and embrace the expansive Texas landscape on this exceptional 20.154-acre property! With an agricultural exemption already in place, you'll enjoy significant tax savings while making the most of your land. The level terrain provides a perfect foundation for building your dream home or setting up equestrian facilities. Conveniently located near Highway 183, this property offers the best of both worlds: a peaceful rural retreat with easy access to city conveniences, making commuting, shopping, and dining just a short drive away. Whether you're looking to establish a ranchette, run cattle, or simply invest in land, this is a rare opportunity to own a piece of Texas paradise!
Begin your legacy at Flat Bend Ranch, this 32.18+/- acre tract offers the freedom that only Texas land can provide. Whether you dream of a sprawling custom estate, a luxury barndominium, or a working horse ranch, this property is the foundation you’ve been waiting for. As you enter the property, you are greeted by gently rolling pastures that lead up to a commanding hilltop homesite. This elevation isn't just about the breeze—it provides 360-degree views of the countryside, ensuring your future back porch is the best seat in the county for Texas sunsets. At the heart of the lower pasture lies a featured pond. This provides many possibilities for your future ownership; a vital resource for the wildlife, and a recreation opportunity waiting to be stocked with freshwater fish. Whether it's weekends fishing for bass, watching local waterfowl, or simply enjoying the tranquility of water-front acreage, the possibilities are open to explore at Flat Bend Ranch from the public water supplied by Williamson county’s premier private supplier, Chisholm Trail Special Utility. The property is fully fenced and currently supports cattle, having agricultural infrastructure in place. This property is under agricultural tax evaluation status to keep holding costs low while you plan your build. The property is also equipped with power, ready to go for future projects. Enjoy your space with the quiet and peace of Flat Bend Ranch located in Williamson county, close proximity to the heart of Florence, while remaining strategically close to growth. You are a short, scenic drive to the amenities of Georgetown and the I-35 corridor. This location is far enough to see the stars at night, but close enough to your city needs.
Begin your legacy at Flat Bend Ranch, this 32.18+/- acre tract offers the freedom that only Texas land can provide. Whether you dream of a sprawling custom estate, a luxury barndominium, or a working horse ranch, this property is the foundation you’ve been waiting for. As you enter the property, you are greeted by gently rolling pastures that lead up to a commanding hilltop homesite. This elevation isn't just about the breeze—it provides 360-degree views of the countryside, ensuring your future back porch is the best seat in the county for Texas sunsets. At the heart of the lower pasture lies a featured pond. This provides many possibilities for your future ownership; a vital resource for the wildlife, and a recreation opportunity waiting to be stocked with freshwater fish. Whether it's weekends fishing for bass, watching local waterfowl, or simply enjoying the tranquility of water-front acreage, the possibilities are open to explore at Flat Bend Ranch from the public water supplied by Williamson county’s premier private supplier, Chisholm Trail Special Utility. The property is fully fenced and currently supports cattle, having agricultural infrastructure in place. This property is under agricultural tax evaluation status to keep holding costs low while you plan your build. The property is also equipped with power, ready to go for future projects. Enjoy your space with the quiet and peace of Flat Bend Ranch located in Williamson county, close proximity to the heart of Florence, while remaining strategically close to growth. You are a short, scenic drive to the amenities of Georgetown and the I-35 corridor. This location is far enough to see the stars at night, but close enough to your city needs.
Looking to build your dream home out in the country yet close to the city and then some?? Look no further; this 22.94 acreage has no HOA, no deed restrictions and is ready for it's new owners! Call today if you need directions!
Great lot to build your future home! The Vineyard has a really beautiful landscape. Rolling hills, the lot has a view of the vineyard from the front yard, walking distance to the pool and gym. There is a nice restaurant at the front of the neighborhood that’s connected to the resort (hotel, tasting room, spa, event/wedding space). This lot was one of the first lots to be sold, so it's on a cul-de-sac and neighboring a lot that probably won’t be developed. The other lots for sale will eventually have high traffic as the neighborhood has plans to develop even more lots behind them in the future. This area is booming and there will be a new HEB 10-15 min away in Georgetown.
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| This information is provided by the Central Texas Multiple Listing Service, Inc., and is deemed to be reliable but is not guaranteed. IDX information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Copyright 2026 Four Rivers Association of Realtors/Central Texas MLS. All rights reserved. |

Andrea D. Conner, License 521381, Xome Inc., License 9002330, [email protected], 844-400-XOME (9663), 750 Highway 121 Bypass, Suite 100, Lewisville, Texas 75067

Based on information from the McAllen Association of REALTORS® (alternatively, from GMAR) as of {{last updated}}. GMAR does not guarantee or is in any way responsible for its accuracy. All data is provided ‘AS IS’ and with all faults. Data maintained by the GMAR MLS may not reflect all real estate activity in the market.
Florence is located in Texas. Florence, Texas 76527has a population of 1,093. Florence 76527 is less family-centric than the surrounding county with 38.69% of the households containing married families with children. The county average for households married with children is 41.39%.
The median household income in Florence, Texas 76527 is $40,000. The median household income for the surrounding county is $94,705 compared to the national median of $69,021. The median age of people living in Florence 76527 is 34.7 years.
The average high temperature in July is 95.2 degrees, with an average low temperature in January of 36.9 degrees. The average rainfall is approximately 32.9 inches per year, with 0.5 inches of snow per year.